15 de jul. 2008

Writing Style for Print vs. Web

interesting guide to adapt the writing style to the web medium. Helps to understand 

the user context and mindset when reading. I actually think that the attitude 

explained in the article is becoming suitable for print text also: signage, newspaper, 

and in general practical and fast information material.


Linear vs. non-linear. 

Author-driven vs. reader-driven. 

Storytelling vs. ruthless pursuit of actionable content. 

Anecdotal examples vs. comprehensive data. 

Sentences vs. fragments.

the original text

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